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LUDLOW 

TYPEFACES 

A SUPPLEMENT 
NOVEMBER-1933 



LUDLOW TYPOGRAPH COMPANY 



2032 CLYBOURN AVENUE 



CHICAGO, ILLINOIS 



LUDLOW 

TYPEFACES 

A SUPPLEMENT 
NOVEMBER • 1933 

dhis supplement shows all the JLudlow tape- 
faces produced since the publication of the 
blue cloth-hound specimen hook in^uneig3o 



LUDLOW TYPOGRAPH COMPANY 

2032 CLYBOURN AVENUE CHICAGO, ILLINOIS 



60 and 72 Point 
Ludlow 28 -L Tempo Light 

COSTS ARE CUT 
By Ludlow method 
states the manager 



72 Point Ludlow 28-L Tempo Light 



MODERN TYPES ARE 
Pleasing to advertiser 
in national periodicals 



,0 P.. mi Liullow 28-L Tempo Light 



The two sizes of Ludlow Tempo Light showi 



LUDLOW TEMPO LIGHT 



PRINTERS LIKE THE 
New typefaces that 
Ludlow is designing 



OLD MANUSCRIPT IS 
Discovered by worker 
in ruins of razed abbey 



MODERN MODE IS MET 
With approval by the large 
advertisers of the country 
to-put punch into their ads 



COMMITTEE OF PRINTERS TO 
Meet and hold discussion as to 
what effect the new postal bills 
will have on the printing industry 



BOOK IS GIVEN 
By Cicero dealer 



EASE OF OPERATION 
Greatest of its features 



PRINTING PERIODICALS ARE 
Helpful to graphic arts student 



SMALL ILLUSTRATED WORK WITH 
Large circulation gains in popularity. 



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LUDLOW TEMPO LIGHT 



60 and 72 Point 
Ludlow 28 -LI Tempo Light Italic 

IDEALTYVEFOR 
better Display Of 
delicate character 

MAIN LINES SET U? 
Qn Oh.is "Jype T)esi.gn 
will attract prospects 



) Point Ludlow 28-LI Tempo Light 






LUDLOW TEMPO LIGHT ITALIC 



BETTER DESIGNS 
Jo ^Increase Sales 

NEWEST VERSIONS OF 
Styles Skown at Qkicago 
in recent March, exhibition 



ANNIVERSARY SALE OF THE 
Zuron Stores Jo "Be Qelebrated 
with, banquet and. dance tonight 



MODERN DRESS WITH NEW TYPE 
Stimulates ^Advertising Of J he State's 
largest department store and aids the 
business growth to an invaluable extent 



SUPPLEMENT TO SPECIMEN BOOK IS FOUND 
Jt Source OfJ^ewest Jypefaces, Iresh Qdeas 3or 
the most enterprising printers who are steps ahead In 
typographic style with the new Ludlow Tempo series 



LUDLOW TEMPO LIGHT ITALIC 



CARLE LANE APARTMENTS 
'Built Last Ijear Costing Over 
two million dolllars present an 
impressive picture from the old 
north side Mansfield highway 



ANNOUNCEMENT OF POLICIES 
Follows an important conference of 
manufacturers in San Francisco and 
it is conceded that the foremost of 
the rate problems has been settled 



SERIES OF BROADSIDES COMPOSED 
In modern style merit the highest award of 
the judges in the twenty-sixth annual fine 
printing exhibition being held in the Greer 

February under the auspices of the society 



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60 and 72 Point 
Ludlow 28 -M Tempo Medium 

MORE DESIGNS 
in modern mode 
pleasing printers 

72 Point Ludlow 28-M Tempo Medium 

ADVERTISING HAS 
greater selling value 
than in former years 



,0 Ponu Ludlow 2S-M Ten 



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LUDLOW TEMPO MEDIUM 



MODERN PRINTER 
Installs new Ludlow 

LUDLOW PRODUCES 
New modernistic faces 

NEW MEMBER OF CLUB IS 
Endorsed for president of a 
local typographical society 



PRODUCTION IN BOTH PRESS 
And composing room is greatly 
increased by the Ludlow system 



MODERN EQUIPMENT IS NECESSARY 
If the printer wants to make a fair profit 
and produce printing of a high standard 
such as will assure him of repeat orders 



NEW MODE IN TYPE IS 
Favored by most of the 
country's typographers 



FOURTEENTH SEMI-ANNUAL 
Exposition of the direct-by-mail 
advertising associations opens 



FIFTEENTH CENTURY BOOKS NOW 
So highly prized, were for a long time 
esteemed of little or no intrinsic value 



NEWSPAPER PUBLISHER REPORTS NEW 
Composing equipment a great success in 
the production of a large special edition 



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LUDLOW TEMPO MEDIUM 



PLANE MAKES RECORD 
ytrmy llyer Lands Safely 



it Ludlow 28-MI T 



MORNING MAIL BRINGS NEWS 
international Hankers Jorm {Plans 



PRINTING INTERESTS 
JMany students learning 
modern Ludlow methods 

24 Point Ludlow 28-MI Tempo Medium Italic 

HIGH TIDE FLOODS VILLAGE 
JVo lives tost in worse flood that 
can be remembered by old folks 
residing in village for fifty years 



GATHERING OF LUDLOW MATRICES 
One of the cardinal features making for 
greater speed of composition which may 
be attained with the Ludlow system is the 
process of "gathering" matrices rapidly 

14 Point Ludlow 28-MI Tempo Medium Italic 



THE DISTRIBUTION OF LUDLOW MATRICES 
Distribution should follow immediately after the 
casting of the line. This is a fundamental in 
efficient Ludlow operation. As soon as the stick 
is released after the operation of casting, the 
matrices should be returned to the open case 
12 Point Ludlow 28-MI Tempo Medium Italic 



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NOTE 
le upper and lowt 



LUDLOW TEMPO MEDIUM ITALIC 



UNITED STORES BIG 
ILOSING OUT SALE 

>SRESS 



Point Ludlow 28-HN Tempo Hea^ 



BOARD MEMBERS DECIDE 
ON AN INCREASE IN CLUB 
DUES TO MEET OLD NOTES 



6 Point Ludlow 28-HN Tempo Hea* 



POINTING OFFICER 
SHOULD BE OTTEE 
WiTIH NEW TYPE! 



30 Point Ludlow 28-HN Tet 



DEPARTMENT STORES 
HOLD TIHEDR ANNUAL 
FURNITURE SALE AND 
ACQUIRE CUSTOMERS 



MEETING WILL BEGIN AT EIGHT 
IN THE MORNING AT THE REES 
HOTEL AND WILL CONTINUE IN 
SESSION UNTIL FOUR O'CLOCK 



Characters incomplete Font 


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The per cent mark is made lor all sizes ' 


but is not included in the regular font. 


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LUDLOW TEMPO HEAVY INLINE 



60 and 72 Point 
Ludlow 28 -B Tempo Bold 

HEAD IS B<DLD 
But harmonizes 
well in a layout 






MADE PRODUCT 
Of superior merits 
for the trade buyer 



it Ludlow 28-B Teir 






LUDLOW TEMPO BOLD 



SELECT WRITER 
Of fine character 
analysis for prize 



PUBLICITY OFFICE 
Starts big campaign 
for important client 



SELLS MERITORIOUS 
New modern typeface 
for general advertising 
text and strong display 

CRAFTSMEN REALIZE THE 
Great indebtedness of their 
art to the history of fine and 
applied crafts of all periods 



EXPERIMENTS 
On type metal 



COLORED FRESCO 
In municipal theatre 



BETTER PRINTING PRESS 
Mechanism found possible 



THE SAVING OF FIVE OR TEN 
Million dollars will be effected 



LARGE DEPARTMENT STORE BETTERS II 



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LUDLOW TEMPO BOLD 



60 and 72 Point 
Ludlow 28 -BC Tempo Bold Condensed 

LUDLOW DESIGNS 
Display face suitable 
for narrow measures 



72 Point Ludlow 28-BC Tempo Bold Cond 



CONDENSED FACE AN 
Asset to the printer when 
crowded for space in ads 



Point Ludlow 28-BC Tempo Bold Condensec 






LUDLOW TEMPO BOLD CONDENSED 



USE CONDENSED SANS-SERIF 
Headings to gain more strength 
and conserve the required space 

LUDLOW TEMPO BOLD CONDENSED IN 
New newspaper is harmonious with other 
headings, and aids pleasing modern format 



LINEAGE LEADERS THAT ARE 
Ludlow owners extol economy 
and speed of all-slug make-up 
plus untaxed type composition 



MODERN METHODS AND MACHINERY 
Are investments in stability and security 
and will pay for themselves during their 
period of new economy with the savings 
they afford over unnecessary operations 



Charaders in Complete Font 

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LUDLOW TEMPO BOLD CONDENSED 



60 and 72 Point 
Ludlow 28 -H Tempo Heavy 

THIS MIGHTY 
Heavy letter is 
cast in slugline 



72 Point Ludlow 28-H Tempo Heavy 



STRONG HEADS 
Always command 
attention on sight 



The two s.zes of Lud 



ii I n.ll.n, 28-H Tempo He^ 



LUDLOW TEMPO HEAVY 



BOLD LETTERS 

Necessary to all 
printers in Italy 



NEWEST STYLES 
Captivate women 
all over the world 

SCIENTIFIC HALL IS 
One of the beautiful 
buildings erected for 
this town's world fair 



AKRON OPERA HOUSE 
Presents a dramatic play 
for the entertainment of 
our sophisticated guests 



SPRING SALE 
In our bargain 



MANILA CIGARS 
Are very mild and 



STEAMSHIP LINES ARE 
Prepared to transport a 



CANADIAN NEWSPAPERS 
Using Ludlow for display do 



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LUDLOW TEMPO HEAVY 



FORWARD! 



72 Point Ludlow No. 34 Urnl 



UMBRA IS GOOD 
LITTER ON HEADS 



48 Point Ludlow No. 34 Umbi 



THIS TYPE ALSO MAKES 
FINE INITIALS FOR TEXT 



'oint Ludlow No. 34 Uml 






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LUDLOW UMBRA 



LKeached uiigh [Point 

72 Point Ludlow 31-MIC Mayfair Cursive 

\Jjtg Jjrive uielps K^hanty 



it Ludlow 31-MIC Mayfair Cur; 



(^reat progress is now being made 
tn type aestgntng of modern letters 

48 Point Ludlow 31-MIC Mayfair Cursive 

JLualow system will help to increase the profits 
of any printer who will inquire about its merits 



Some good scores were made 
by every player on the team 
in final test for contest games 



ll-MIC Mayfair Cursi 



Colorful lighting effects please people 
attending the opening night of the new 
amusement park located on the campus 

18 Point Ludlow 31-MIC Mayfair Cursive 



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LUDLOW MAYFAIR CURSIVE 



60 and 72 Point 
Ludlow 30-L Karnak Light 

THE MODERN 
Prevailing style 
is distinguished 



'2 Point Ludlow 30-L Karnak Ligl 



KARNAK DESIGN 
Has good qualities 
for advertisements 



(1 Point Ludlow 30-L Karnak Light 



The two sizes of Ludlow Karnak Light showr 



LUDLOW KARNAK LIGHT 



LUDLOW TYPOGKAPH COMPANY . CHICAGO . BOSTON ' NEW YORK ■ ATLANTA , SAN FRANC. SCO 


GOOD WILL IS 

A Needed Asset 


ADVERTISE SHOP 
Recently organized 


NATION'S PERIODICAL 
Combine will be effected 

14 Point Ludlow 30-LK„nak Light 


PRINTERS USING 
Ludlow Typefaces 


NEWPAPER ENDORSES THE 
Ludlow for greater efficiency 

CONCERNING THE REQUISITES 
Of fine pieces of advertising copy 


FINE TYPOGRAPHY 
Easily attained using 
the Ludlow principle 


BEACHES ATTRACT MANY PEOPLE THIS 


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SINGING IN A LOW AND 
Monotonous tone is now in 
popular demand on radio 


NEW PRIVATE PRESS EDITION 
Entirely hand-set and is printed 
direct from the Ludlow sluglines 




LUDLOW KARNAK LIGHT 



60 and 72 Point 
Ludlow 30-M Karnak Medium 

NO FEAR OF 
Broken letters 
if Ludlow cast 



72 Point Ludlow 30-M K i 



USING KARNAK 
Medium is great 
help to merchant 



60 Point Ludlow 30-M Karn.ik Medium 



The two sizes of Ludlow Karnak Medium 



LUDLOW KARNAK MEDIUM 



BOOK SET IN 

This face wins 



EXHIBIT SHOW 
Modern art work 



NEW DESIGNS ON 
Unique jackets play 
ever important part 



INTERESTING STORES 
Many merchants attract 
customers with offerings 



TYPE STYLES CHANGE THE 
Same as they do constantly in 
things that we wear and use 



LUDLOW SLUGS 
Stand heavy iuns 



NOVEL SALES GROW 
And twelve best sellers 
break previous records 



GENIUS LEAVES TO MEN 
Legacies in the form of the 
books of erudite recordings 



THRILLING AIRPLANE STUNTS 
Draw larger crowds daily from 
every part of the United States 



THIS DESIGN LOOKS GOOD IN S 
Sizes and is useful in all kinds of 
where a medium weight type is n 



Char.*,.*. Compter. Fon t 


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LUDLOW KARNAK MEDIUM 



60 and 72 Point 
Ludlow 24 -L Garamond 

FINE OLDSTYLE 
Garamond pleases all 
high class publishers 

TYPE AUTHORITIES 

Recommend this design 
for printing of character 



oint Ludlow 24-L G 



LUDLOW GARAMOND 



SHOW SPECIMEN 
Of valuable collection 



LEADERS BUY CLUB 
Equipment after the ftart 

NEW PRINTING PLANT 
Utilizes unused raw material 

BROCHURES DESIGNED FOR 
Better business movement are good 

CHINESE MANDARIN PLEASED TO 
Comply with the request of the foreigners 



SMALLER JOB SHOPS PROFIT WITH LUDLOW 
Equipment and also raise the quality of the work produced 



MIDDLE OF THE EIGHTEENTH CENTURY FOUND 
New styles in book design in vogue with zeal throughout France 



LEADERSHIP IN THE FIELD 
Shifted very quickly to Augsburg 



FIRST PRINTED BOOKS WERE 
Sans preliminary matter and title page 


ssr.£ 


: -'"^ 




Leg.ble and 


THE DEMANDS 
new charafter to a t> 


FOR A 

pe design 




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8 Point Ludlo 


v 24-L Garamond 











Chancers in Complete Font 


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Modern or oldftyle figute, should be 


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LUDLOW GARAMOND 



GARAMOND SMALL CAPS 



EX 

LIBRIS 

HOMER EATON 

JONES 




NEW MARKETS FOR MANY 
COMMODITIES FROM THIS 
COUNTRY ARE OPENING IN 
ASIA AND EXPORTATIONS 
OF STOCKS ARE FREQUENT 



MODERN PLANT IS EQUIPPED 
TO MEET REQUIREMENTS OF 
THE MOST EXACTING CLIENT 
WITH NEW MACHINERY AND 
VERY SYSTEMIZED METHODS 



SMALL CAPS ADD THEIR CHARM 
TO PIECES OF TYPOGRAPHY THAT 
OTHERWISE WOULD SEEM TO BE 
TOO LIGHT IN PROPORTION TO 
A RELATIVE HEIGHT OF LETTERS 



SUTHERLAND AND COMPANY 



TAKES GREAT PLEASURE IN 

NOUNCING THAT MR. PAUL BARNF] 

WILL BE ASSOCIATED WITH THE 

FIRM AFTER MAY TENTH 



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LUDLOW GARAMOND SMALL CAPS 



FINE GARAMOND 

Design cut for the printer 


MUCH PROGRESS HAS BEEN 
Made in the laH year for imprnraneiils 


PRODUCE MORE PRINTING OF 
A better quality by baring an assortment 


SCOUTS OF DENVER 
Holding contefffor members 


ADVERTISERS HOLD CONVENTION 


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OCEAN LINERS ARRIVE 

Many hours late became ofBorms 


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REFINED Oil PRODUCTS ARE 

Mosl useful in our modern homes today 


HISTORIC BUILDINGS IN GERMANY 
Deslroyed by huge fire which burns for many days 


BEN FRANKLIN CLUB ORGANIZED TO SECURE 
Rare and valuable specimens of printing by this Colonial printer 


MODERN METHODS ARE INCREASING PRODUCTION 
In many of the large manufacturing plants throughout the United States 







LUDLOW GARAMOND ITALIC 



60 and 72 Point 
Ludlow 24 -B Garamond Bold 

BOLDER TYPE 

Of fine character 
for classic display 






MANY PRINTERS 
Use this type design 
for general job work 



60 Point Ludlow 24-B Garamond 1 



LUDLOW GARAMOND BOLD 



60 and 72 Point 
Ludlow 2-BEC Cheltenham Bold Extra Condensed 

BOLDER CONDENSED 
Letter for the ad head 
gave it great contrast 



: IV.mt Ludlow 2-BEC C 



NEW CLUB IS ORGANIZED 
By the printers of Chicago 
interested in good printing 



>omt Ludlow 2-BK CM, 



>f Ludlow Cheltenham Bold Extra Condenset 



LUDLOW CHELTENHAM BOLD EXTRA CONDENSED 



60 and 72 Point 
Ludlow 12 -B Nicolas Jenson Bold 

STRONG LINE 
Displays new face 
printers are using 



it Ludlow 12-B Nicolas Jenson : 



SHOW LEADING 
Papers new economy 
in production of type 



72 Point Ludlow 12-B Nicolas Jen 
Extt a Characters 

QU Qu a & [ ] 



LUDLOW NICOLAS JENSON BOLD 



60 and 72 Point 
Ludlow 12 -BI Nicolas Jenson Bold Italic 

MODERN HOME 

Builders are seeking 
to lower all tax rates 



it Ludlow 12-BI Nicola 



JOB COMPOSITION 

Department is profitable 
with modern slug system 

60 Point Ludlow 12-BI N.colas Jenson Bold Italic 
Swash Characters, etc. 

cA <% Q ^ & Q £ m ZN V I^T QU Qu St St [] 

LUDLOW NICOLAS JENSON BOLD ITALIC 



60 and 72 Point 
Ludlow 3-H Bodoni Black 

AMERICAN 

Industry far 
in ne^v fields 

U.S. AIR CLUB 

Honors a flyer 
for new record 



,0 Point Ludlow 3-H 



LUDLOW BODONI BLACK 



MUSEUM TO 
Receive a new 
odd specimen 

BOLD LETTER 

For display line 
pleases readers 



>IO0»l It \ PLANT 

Is equipped with a 
Ludlow and LI rod 



LITERARY CLIJR TO 

Hold their election of 
officers next Monday 
evening at the library 



THIS TYPE 

Makes good 
display face 



BOOK OF BEST 

Poems to be sold 
by leading sbops 



EIGHTY MEN FORM 
Committee to discuss 
plans for coming year 
in regard to athletics 



UP-TO-DATE PRINTER 

Endorics the Ludlow and 
says it has reduced costs 
and increased his profits 



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LUDLOW BODONI BLACK - 



BOLD TYPE 

Pleases mast 
of the people 



BESTPRINTS 

In Europe will 
be sold in Italy 



CRAFTSMEN TO 

Meet in Frayiing 
Hotel an Monday 



IF A CONTRASTING 

Face is necessary far 
display purposes this 
is an excellent design 



EXACTING 

Men praise 
the Ludlow 



PRINTERS TO 

Fight proposed 
postal measure 



MODERN PLANTS 

Improve conditions 
it it It new air spray 



STHOiXG HEADS I OH 

Display gain attention 
and, notice front many 



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LUDLOW BODONI BLACK ITALIC 



60 and 72 Point 
Ludlow 3-B Bodoni Bold 

FINDS BODONI 
Best for contrast 
and good display 



71 Point Ludlow 3-B 



NORTH SUPREME 
In latest poll returns 
by hundred majority 



The two sizes of Lud 



i0 Point Ludlow 3-B 



LUDLOW BODONI BOLD 



PRINTERS BUY 

Sparkling design 

REVIEW MODERN 

Controversy in meet 

LEADING PRINCIPLE 

Present in fine printing 
subject of school essays 

SETS PRIZE POSTER ON 
Ludlow using italic typeface 
of dominance and freshness 



SLUG COMPOSITION FOREVER 

Eliminates the expensive operation 
of distribution and insures the use 
of a perfect virgin printing surface 



THE WHOLE DUTY 

Of typography is the 
easy communication 
of the thought image 
conveyed by authors 



EXAMPLES OF SPLENDID 

Architecture built by a race 
of people long since extinct 
attests the high civilization 
to which they had attained 
long before the advent of the 
modern giant machine age 



THIS MEW DESIGN WILL BE 

Found a useful addition to the 
popular Ultra -Modern family. 
It will prove itself valuable for 
independent use where an italic 
head is desired, combining well 
any good body matter typeface 



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LUDLOW ULTRA-MODERN MEDIUM ITALIC [McMURTRIE] 



ARTISTS ADMIRE 
This letter because of 
its graceful simplicity 



MODERN PLANTS ARE 
Busy because their methods 
enable them to do finer work 
without increasing their costs 



MASTER CRAFTSMEN PREFER TO 
Set their better jobs of composition on the 
Ludlow because of the fact that they never 
run short of sorts and that work can be 
printed in multiples thus cutting the cost 



LUDLOW SYSTEM HELPS 
Lower costs in composing rooms 



FINE COPIES OF OLD BOOKS 

lie offered for W< hy collector at 
prices far below their market value 



w Memorial Library 



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THE FLOWING LINES OF THIS TYPE STYLE 
Make it a beautiful letter for use on many printing fobs 
especially when it is realised that the full-kerning letters 
are unbreakable and thus can be printed on any kind 
of stock or mats can be rolled without fear of breakage 



LUDLOW TRUE-CUT BODONI ITALIC 



BATTLESHIP HAS MANY 
(ONVENIENCES ABOABD 

48 Point Ludlow 35-EC 
Lafayette Extra Condensed 




FLOWER SHOW OPENED 
NOTABLES AnENDED 

24 Point Ludlow 35-EC 
Lafayette Extra Condensed 


Home Owners Association 

Display Modern Comforts 

24 Point Ludlow 35-EC 
Lafayette Extra Condensed 


Railroad Men Revise Prices 
New Fares Benefit People 

48 Point Ludlow 35-EC 
Lafayette Extra Condensed 


NATIONAL ADVERTISING CLUB 
HOLDS SPECIAL CONVENTION 

18 Point Ludlow 35-EC 


University Students Show Greater 
Interest In Financial Problems 

18 Point Ludlow 35-EC 
Lafayette Extra Condensed 


LIBERAL REWARD OFFERED FOR 
THE RETURN OF RARE JEWELRY 

36 Point Ludlow 35-EC 


Characters in Complete Font 

ABCOEFGHI 

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Many Vacationists Assemble For Trip 
Sponsors Guarantee Enjoyable Week 

36 Point Ludlow 35-EC 
Lafayette Extra Condensed 







LUDLOW LAFAYETTE EXTRA CONDENSED 



ARTISTS BALL TO 
JEMITJCHARITY 




HIGH SCHOOL AT 
OUTDOOR GAMES 

24 Point Ludlow 1-BEC 
Caslon Bold Extra Condensed 


Millions Daily Pour 
Into City For Visit 

24 Point Ludlow l-BEC 
Caslon Bold Extra Condensed 


Start Drive To Aid 
City's Unemployed 


BAKERS CONVENTION 
OPENS ON THURSDAY 

18 Point Ludlow 1-BEC 
Caslon Bold Extra Condensed 


ORIGINAL MANUSCRIPT 
CONTAINS LOST RECORD 

36 Point Ludlow 1-BEC Caslon Bold Extra Condensed 


Payrolls Increase In All 
Middle Western States 

18 Point Ludlow 1-BEC 


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European Situation Needs 
Careful Handling— George 

36 Point Ludlow 1-BEC Caslon Bold Extra Condensed 


BIG FIRE ROUTS 100 CO-EDS IN 
Scanty Attire As Crowd Looks On 

50 Point Ludlow 1-BEC Caslon Bold Extra Condensed 







LUDLOW CASLON BOLD EXTRA CONDENSED 



LUDLOW TYPEFACES 

IN SIZES RECENTLY PRODUCED 



FOURSCORE 
& seven years 



I'onu Ludlow j-TCTru. 



FOURSCORE AND 
seven years ago our 



10 Point Ludlow 3-TC True-Cut Bodoni 
FOURSCORE AND SEVEN YEARS AGO OUR FA- 
couceivcd in liberty, and dedicated to tile proposition 



8 Point Ludlow j-TC True-Cut 



proposition that al 



: created equal. Now 



'oini Ludlow 24-BC.,r. 1 ,n,,nd l'„ 



10 Point Ludlow 24-BI Garamond Bold Italic 

FOURSCORE & SEVEN YEARS AGO OUR FA- 
tbers brought forth on this continent a new nation, con- 
ceived in liberty, and dedicated to the proposition that 



8 Point Ludlow 24-BI Gar; 



6 Point Ludlow 1-LI Caslon 1 



10 Point Ludlow J-B Bodoni Bold 
FOKESCOKK 8K\ EN YEARS AGO OUR FATHERS 
brought forth on this continent a new nation, con- 
ceived in liborlv. and dedicaled to I lit- proposition 
that all men arr created equal. Now wo arc cupped 






Point Ludlow 27-L Stellar 



FOURSCORE & SEVEN YEARS AGO OUR FA- 
titers brought forth on litis confmeiif a new nation, 
conceived in /io< 



8 Point Ludlow 27-B 



LUDLOW TYPEFACES 

IN SIZES RECENTLY PRODUCED 



16 Point Ludlow 12-L Nicolas Jenson 

FOURSCORE AND SEVEN YEARS 
ago our fathers brought forth on this con- 
tinent a new nation, conceived in liberty, 

16 Point Ludlow 12-L Nicolas Jenson Small Caps 
FOURSCORE AND SEVEN YEARS AGO OUR 
FATHERS BROUGHT FORTH ON THIS CON- 
TINENT A NEW NATION, CONCEIVED IN 

12 Point Ludlow 12-L Nicolas Jenson 

FOURSCORE AND SEVEN YEARS AGO 
our fathers brought forth on this continent a new 
nation, conceived in liberty, and dedicated to the 



10 Point Ludlow 12-B Nicolas Jenson Bold 
FOURSCORE AND SEVEN YEARS AGO OUR 



10 Point Lu.IUn 12-131 Nicolas Jenson Bold Italic 
FOURSCORE AND SEVEN YEARS AGO OUR FA- 

in liberty, and dedicated to the proposition that all men are 



idlow 12-BI Nicolas Jen 



12 Point Ludlow 2-LI Cheltenham Oldstyle Italic 

FOURSCORE AND SEVEN YEARS 

ago our fathers brought forth on this continent 
a new nation, conceived in liberty, and dedi- 



16 Point Ludlow 1 2-LI Nicolas Jenson Italic 

FOURSCORE & SEVEN YEARS A GO 
our fathers brought forth on this continent a 
new nation, conceived in liberty, and dedicated 



6 Point Ludlow Nun 



w 6-C Condensed G 






2-LI Nicolas Jenson It 



4 SCORE & 

SEVEN YE 



Ludlow Tempo Heavy and Bodoni Black Advertising Figures 

98 50 $ 125 



ITempo Heavy Advertising I ,», 



39" $ 67 



it Ludlow 28-H Tempo Heavy Advertising hguic 



69°° s 25 



96 Point Ludlow 3-H Bodoni Black Advertising Figur, 



75 M *49 

84 Point Ludlow 3-H Bodoni Black Advertising Figures 
These are engraved matrices. Each character is a separate unit, cast the long way of 

LUDLOW TEMPO HEAVY AND BODONI BLACK ADVERTISING FIGURES 



LUDLOW 1YPOCRAPH 


COMPANY 


CHICAGO , BOSTON . NEWYO. 


K , ATLANTA , S 


INF1ANC1SCO 


Miscellaneous Ornaments and Sorts 


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♦♦♦♦♦♦♦ ♦ 

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♦♦♦♦♦♦♦♦♦♦♦ ♦ 

♦♦♦♦♦♦♦♦♦♦♦ ♦ 

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MISCELLANEOUS ORNAMENTS AND 


SORTS